Website redesign / London, UK
LondonCryo.
A clearer route
to booking.
A Squarespace redesign for a London wellness clinic, bringing treatments, pricing and booking into a more consistent visitor journey.
- Client
- LondonCryo
- Sector
- Wellness & recovery
- Platform
- Squarespace & Mindbody
- Our role
- Website redesign & development
01 / The brief
A broad treatment range needed a clearer way in.
LondonCryo offers treatments across body contouring, lymphatic drainage, IV therapy and recovery. The website needed to help visitors understand these options and reach a useful next step.
Our review of the earlier site found primary hero actions below the first desktop screen, conflicting price examples across key pages, and membership and contact information that needed to be presented consistently.
02 / The transformation
The difference, side by side.
A clearer service focus, with booking, consultation and WhatsApp actions visible in the first desktop screen.
Desktop homepage captures from the project review, 3–4 November 2026, at the same 1348 × 926 viewport.
03 / Treatment discovery
A clearer way to explore treatments.
Four main pathways organise the homepage around body contouring, lymphatic drainage, IV therapy and recovery. Each combines a short explanation, a starting point for pricing and a clear action.
Visitors can continue into the treatment details or take the next step from the pathway itself.
04 / Pricing clarity
Options that are easier to compare.
Member and non-member prices are labelled at treatment level, while single sessions and packages are grouped together. This gives the price information a consistent, scannable structure.
Key treatment prices and linked offers were checked against Mindbody during the redesign.
05 / Booking access
From interest to the booking screen.
Book Online now opens LondonCryo’s service selector in Mindbody. Free consultation and WhatsApp remain visible alternatives for visitors who need a conversation first.
Contact pages also make the clinic’s location and appointment arrangements clear, alongside the same booking action.
The project film
Make the next
step obvious.
Watch a short walkthrough of the before-and-after experience, the design decisions and the route into booking.
How we approached it
Review. Structure. Build. Verify.
Review.
Capture the earlier experience and identify content, pricing and booking inconsistencies.
Structure.
Organise the treatment pathways and give each part of the journey a clear next action.
Build.
Develop consistent Squarespace pages for treatments, prices, memberships and clinic details.
Verify.
Review key prices, content consistency and public booking destinations before the final walkthrough.
The outcome
A more focused LondonCryo.
The published experience gives visitors clearer choices and a more direct route from browsing treatments to reaching a booking option.
Clearer discovery.
Treatment pathways combine the service focus, price context and next step in one place.
Clearer information.
Pricing labels, membership information and contact details follow a consistent presentation.
Clearer actions.
Booking, consultation and WhatsApp give visitors practical ways to move forward.
Let’s make your next step clearer.
Planning a new website or a redesign? Tell ARHOST about your business and the experience you want to create.
